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Behind the Booth: What It's Like to Be a Vendor at Bliss Marketplace

Written by: Faith O'Mara


Wooden crates made into shelving display several vintage books, decorative figurines, plates, crystals and a needlepoint pillow.
Upcycled boxes turned into a bookshelf featuring vintage decor, dishes, crystals and books

Ever wonder what it's like to be a vendor at a vintage store? Maybe you've been considering being a vendor at Bliss Marketplace but aren't sure what the process is like, what vendors even do, and if you're able to dedicate the time. Or maybe you've been wanting a booth for some time now but don't personally know anybody else who has one and have so many questions and don't know where to start. That's why I'm writing this blog! Having been a vendor myself with Bliss Marketplace for 3 years now between 2 stores, I will be giving you exclusive behind-the-scenes insight on what being a vendor at Bliss Market in Roseville is like.


Bright blue Bliss Market sign on its storefront with vibrant pink flowers in the foreground. Clear blue sky and reflections in the glass windows.
Storefront of Bliss Market in Roseville, CA

Turning Passion into Profit


I've always been passionate about anything vintage, and with social media being so influential in our lives today, I saw others across the country sharing their positive experiences with having a vintage booth, which made me want one as well! I had been collecting vintage items in my garage and selling them online for a few years, but I wanted a place where I could share my finds in person. I've always dreamed of having a space where I can showcase a blend of my favorite things: vintage finds, crystals and gemstone decor, and books. Renting a booth at Bliss Market makes it possible for me to do just that, without the extra stress and numerous expenses of having my own brick-and-mortar store.


Having a vintage booth is a creative outlet and rewarding hobby for me. Being a stay-at-home mom to two toddlers and two teenagers, it provides me with the opportunity to get out of the house and gives me something fun to look forward to each week. I really enjoy having a place to display my creativity by curating unique, hard-to-find items and styling them in different ways. And of course, somewhere to put all my exciting finds is the best part! (If you are thinking about becoming a vendor, chances are you really, really enjoy sourcing like I do.) There is nothing more rewarding than finding exciting treasures to share with others who appreciate your finds just as much, and turning that into profit.



Mannequin displayed in a vibrant red dress and red fashion hat stands beside a rack of colorful vintage clothing. Background is decorated with eclectic items and festive decor.
A booth display filled with colorful vintage and eclectic clothing

Behind the Booth


There is a lot of work that goes into managing a booth, but it's a whole lot of fun and can be very rewarding. The process of setting up and maintaining a booth is not just about displaying items; it involves a variety of tasks that require creativity, organization, and strategic planning. From my experience, the success of your booth depends significantly on how much effort and dedication you put into it. This includes everything from selecting the right merchandise to creating an inviting atmosphere that draws customers in. Keeping your booth looking fresh and filled with an eclectic mix of items, both big and small, is crucial. It’s important to offer a diverse range of price points to cater to different budgets, as this can significantly increase your chances of making sales. When potential customers see a well-stocked booth with a variety of options, they are more likely to explore and find something that piques their interest. The more items you have available in your booth, the higher the chances are of you making a sale, as each piece tells a story and can resonate with different visitors.


I absolutely love the process of sourcing, collecting, and decorating my booth to create an enjoyable shopping experience for customers. It’s not just about selling; it’s about curating a space where people can discover unique and fun items. To maintain that fresh appeal, I make it a point to refresh my booth at least once a week. I specifically choose to do this on Mondays when Bliss Market in Roseville is closed, allowing me to take my time to rearrange items, introduce new pieces, and ensure everything is displayed in an eye-catching manner. This weekly refresh not only keeps my booth appealing but also allows me to stay engaged with my inventory and the trends that might attract more customers. Therefore, the work that goes into maintaining a booth is not just about the physical items; it encompasses a full experience that can be both enjoyable and profitable. The effort you invest in your booth can lead to a vibrant, successful venture that brings joy not only to you as the seller but also to those who visit and shop.


Bookshelf filled with vintage books, glassware, original art, crystals, onyx lamps, decorative pottery, and jewelry. Vintage framed floral art fill the walls in the background.
A bookshelf filled with vintage decor, wine glasses, books, crystals, art onyx lamps and jewelry

Curating Your Collection


Another significant advantage of having a booth at Bliss Marketplace is the incredible flexibility it offers regarding the types of items you can showcase and sell, both vintage and handmade. Unlike many traditional marketplaces that may limit vendors to specific categories, Bliss Marketplace encourages a diverse array of products. This means that in addition to vintage items, you have the wonderful opportunity to bring in all your handmade crafts, artisanal jewelry, and other unique creations that you may have poured your heart and soul into. This eclectic mix of offerings is a hallmark of Bliss, which prides itself on being a vibrant space where both vintage and handmade treasures can coexist harmoniously.


As you consider what to include in your booth, think about building a curated collection that not only showcases your creativity but also resonates deeply with your personal interests and style. This is your chance to express yourself through the items you choose to display, whether they are charming vintage collectibles, intricate handmade crafts, or striking art pieces that catch the eye. Part of the joy in managing a booth is the thrill of sourcing for it. This is where the adventure truly begins! I'm an avid enthusiast of yard sales, thrift stores, and estate sales, where the excitement lies in the unpredictable nature of what you might discover. Each outing is like a treasure hunt; you never know what you might stumble upon. The stories behind these finds can add layers of meaning and charm to your booth, making it a captivating destination for shoppers.


Colorful vintage glassware displayed on  metal shelves in the window of a vintage shop. Black and white patterned tile floor in the background.
Bookshelf displayed in the window with beautiful vintage glass

Setting up an Engaging Booth


At Bliss Marketplace, you are renting the booth in a store full of other vendors. How you display your items matters a lot. A well-organized, visually appealing display will attract customers. You’ll want to do some research, walk around the store and take notes, think about how to group similar items and how you can make individual pieces stand out. The presentation of your collection is just as important as the items themselves. Think about the layout and design of your booth—how you can arrange your items to create an inviting and visually appealing space. Use creative displays, such as tiered stands or vintage books, to draw attention to your collection. Lighting can also play a crucial role in highlighting key pieces and creating an atmosphere that invites visitors to linger in your booth.


Numerous vendors add their own personal touch to their displays, which can give your part of the store a unique feel. Sharing the stories behind your collected items or demonstrating how they can be used in everyday life can create a deeper connection with visitors. Ultimately, the goal is to create a booth that not only showcases your collection but also reflects your personality and passion. By thoughtfully styling your space, you turn a simple display into an immersive experience that resonates with people coming into the shop.


Blue and white china tea set with floral patterns sit on a wooden shelf.  Vintage ornate framed floral art hang above.
A display of classic vintage white & blue ceramics

Importance of Refreshing the Booth


Items don’t always sell as quickly as you’d like; therefore, restocking and rotating inventory is essential for maintaining a vibrant and appealing booth. The dynamic nature of retail means that what might have been a hot seller last week could easily be overlooked this week if the display remains static. Freshening up the display every week helps keep things interesting and prevents the booth from looking stale and boring, which is crucial in attracting potential customers. A well-curated and frequently updated display not only draws attention but also encourages customers to explore more, increasing the chances of a sale. Customers are more likely to walk right past your booth if it looks boring or cluttered, the lighting is dull, and items aren't standing out. A visually appealing booth can create an inviting atmosphere that entices shoppers to stop and browse.


Many vendors at Bliss, including myself, make it a point to refresh our booths at least once a week, sometimes more! This commitment to regular updates can involve a variety of strategies, such as bringing in more inventory, switching some items out or rearranging them within the booth, and even sweeping or dusting if needed to maintain cleanliness and organization. In addition to simply rotating stock, enhancing the overall aesthetic of the booth is vital. For instance, adding in seasonal greenery or floral arrangements in vases can significantly elevate the style of your display, creating a fresh and inviting look that resonates with shoppers. Items that were hidden or placed further back in your booth should be brought front and center to ensure they receive the attention they deserve. You'd be surprised how much of a difference it makes just by moving things around in your booth; what was once overlooked can suddenly become the focal point of interest.


Thoughtful placement of items, combined with effective use of lighting and color, can transform the perception of your booth entirely. By actively managing your inventory and display, you create a space that not only showcases your products but also invites interaction and exploration, ultimately leading to increased sales. Regularly refreshing your booth is not just about aesthetics; it's a strategic approach to keeping your business thriving in a competitive marketplace.


Group of  vendors from Bliss Marketplace smiling in front of Royers Round Top Café with a Coca-Cola sign. Casual attire, overcast day. Café features rustic decor.
Owners and vendors from Bliss Marketplace on a previous trip to Round Top, Texas

Embrace the Bliss Community


As a vendor at Bliss Marketplace, you become an integral part of a vibrant and dynamic community that celebrates a shared passion for vintage and handmade treasures. Being part of this team-oriented environment cultivates a supportive network that extends far beyond business interactions. The relationships formed here resemble those of an extended family, where every member looks out for one another and offers encouragement in their respective journeys. Vendors often exchange tips and strategies that have been effective in their experiences, fostering a culture of shared growth and learning. This collective wisdom is invaluable, especially for newcomers who may feel overwhelmed by the complexities of running a vintage booth. The Bliss community is always eager to lend a helping hand, ensuring that everyone feels welcomed and valued.


When I first started my vintage booth journey at Bliss Marketplace in Rancho Cordova, I didn't know anybody except for my mother-in-law, with whom I was sharing my booth at the time. I was really nervous about trying something new and overwhelmed with my never-ending list of things to do to get started. With no prior experience and a myriad of questions swirling in my mind, I was uncertain about how to navigate this new venture. However, the moment I arrived, I was met with warmth and kindness. The other vendors, who had once been in my shoes, embraced me with open arms. They were not only willing to share their knowledge but were genuinely enthusiastic about helping me succeed.


I vividly recall my initial struggles with remembering to tag all my items and setting up my booth. I was apprehensive about making mistakes, fearing judgment or criticism. Yet, the reality was far from my fears. The supportive atmosphere at Bliss Marketplace allowed me to ask questions freely, no matter how trivial they seemed. Each inquiry was met with patience and understanding, and I quickly learned that everyone had faced similar challenges at some point in their journey. This acceptance fostered an environment where I could learn and grow without the fear of failure hanging over me.


If you are contemplating the idea of renting a booth anywhere, I wholeheartedly recommend Bliss Marketplace as an outstanding choice. The combination of a passionate community, supportive fellow vendors, and an environment that encourages creativity and exploration makes it an ideal place for anyone looking to dive into the world of vintage (or handmade) selling. Here, you will not only find a space to showcase your unique items but also a network of friends and mentors who will celebrate your successes and assist you through any hurdles you may encounter along the way. The experience at Bliss Marketplace is truly enriching, and I can assure you that you will never feel alone on your journey!


Vintage shop interior with teal shelves of paint cans, with vintage globes on top. Decor includes paintings, festive lights, and antique signs.
Booths displayed at Bliss Marketplace in Rancho Cordova, CA

Dealing with Pricing Challenges


Sometimes pricing can be really difficult to navigate. Keep in mind that Bliss does require a 15% sales commission on every item sold, as with any other store that provides booth rental, which requires a small percentage as well. You need to find a balance between covering your costs (the price you paid for the item, plus any restoration or cleaning costs + the store's percentage) and offering a price that customers are willing to pay. It also involves understanding the market value of vintage items, which can fluctuate. This normally requires research and will come more naturally the longer you are in the vintage business.


Depending on the condition of the vintage items being sold in your booth, it may be necessary to invest extra time in cleaning, repairing, or restoring them. Take this into account when pricing items as well, since you do not want to undercut yourself just to make a quick sale. Occasionally, sales may be slow, so updating your booth and offering a diverse range of priced items can help you navigate these times. Strike a balance between trendy and timeless pieces, all while preserving your personal style in your collection. Since there are several other vendors in-store, it's important to stay creative and unique in how items are displayed to stand out among the crowd.


A blackboard sign in teal and white text: "Bliss Marketplace. See it here. Buy it here. Keep us here!" Rustic wooden frame, sunny sidewalk setting.
Store sign outside of Bliss Marketplace in Rancho Cordova

The Benefits of Being a Vendor at Bliss


Renting a booth can give you a taste of entrepreneurship. You're essentially running your own small business: selecting items, pricing them, and engaging with customers. It gives you the opportunity to interact with customers, share knowledge about vintage goods, and generate income, which is a rewarding experience. The experience of being a vendor will help you build valuable skills such as merchandising and marketing, as you will be responsible for promoting your booth on social media platforms. Managing a booth can teach you about patience, resilience, and attention to detail. Even the occasional challenge—like an item not selling as expected—can be a great opportunity for personal development.


Renting a booth allows for flexibility in terms of time and commitment. This may be particularly appealing for individuals who want to experience the enjoyment of curating a booth without the long-term responsibility of a brick-and-mortar. Selling vintage pieces aligns with sustainable living, as you’re giving new life to items that might otherwise be discarded. If environmental consciousness is important to you, this can feel like a fulfilling way to contribute to a more sustainable world. Managing a booth at Bliss Marketplace has given me creative freedom; I'm able to express my personal style through the items I've curated and the way they are being displayed in the booth. Seeing your booth filled with items that people enjoy, appreciate, and purchase can be a rewarding feeling. It’s a validation of your taste, effort, and the hard work you’ve put into curating the booth. When the booth generates sales, the profits give you a sense of accomplishment and pride in your work.


Being a vendor at Bliss Marketplace has always been a wonderful experience for me, blending passion for vintage treasures with opportunities for creativity, entrepreneurship, and personal connection. Whether you’re in it for the love of the items or the joy of sharing them with others, it can be a deeply rewarding experience. The relationships you build with fellow vendors and customers at Bliss Marketplace can further enrich your experience as a vendor, as it has for me. Engaging with others who share your passion for vintage and handmade goods can foster a sense of community and collaboration. Having a booth at Bliss Marketplace not only allows you to sell your items but also invites you to embark on a fulfilling journey of creativity, connection, and discovery.


The word "bliss" in colorful 3D letters made from vintage signs on grass.
Letters from vintage signs discovered in Round Top, Texas

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