How To Be A Successful Vintage Booth Vendor #3: Creating a Focal Point

Vintage display with pumpkins, globes, and plates on a shelf. A table has a skull and pumpkins. Text: "Creating a Focal Point." — A Halloween Focal Point

Remember, you must stay in your style lane as a booth vendor to optimize your booth and your sales.

The next booth guideline you should follow is to create an incredible focal point.

A great focal point draws the customer’s eye into your retail space. It calls the customer to walk to the back and explore all the treasures you have brilliantly displayed. It should be merchandised above and around.

Your focal point would have no doors so that customers can freely shop without the subconscious fear of disturbing grandmother’s precious China.

Your focal point is your largest item, also known as the peak of your triangle/pyramid (we will get into this soon!) You want to graduate your other items in height around it. This allows the eye to draw to the focal point and then keep moving around the other items.

The focal point should teach and inspire your customers on how a large piece can look in their home. Alternatively, it could teach them how your vignettes could look great in their own cabinet/hutch if they aren’t shopping for furniture pieces.

A vintage booth filled with patriotic decor — The focal point is directly in the back with the Eagle picture at the peak.

Inspiring your customers is key to increasing your sales.

The look and feel of your space is your style. It should be identifiable and relatable to your customers.

So how do you create a focal point?

Use your largest piece of furniture in the center of your back wall. Then merchandise on either side of it to create a pyramid shape with your large piece being the top of the triangle. Utilize contrast and complimentary colors.

Please see the image below. This booth has been merchandised incredibly well. There are several focal points around the space, but we will focus on the main one, which consists of the large desk and shelves on the wall to build it up.

Antique shop with vintage items: suitcases, hats, mannequin, framed pictures, and signs. Warm wood and muted tones create a nostalgic feel. — This booth actually has several great focal points, but I've outlined one for your convenience

This booth has a definitive style, it’s telling a story and it is giving ideas on how we could use the furniture or smaller pieces in our own home.

I want you to start thinking about how you can begin to create meaningful focal points in your space. What piece/s could you use to create a really great focal point? What smaller pieces could you use around it to create a pyramid effect?

If you are ready to become a vendor, please complete our vendor application so we can get to know you better!